LATOUR, MICHAEL S. : rechercher sur Z-Library

Latour, Michael S., Pitts, Robert E., Snook-Luther, David C.

Année:

2004

Langue:

english

Fichier:

PDF, 442 KB

english, 2004

Female Nudity, Arousal, and Ad Response: An Experimental Investigation

Journal:

LaTour, Michael S., Henthorne, Tony L.

Année:

1990

Langue:

english

Fichier:

PDF, 2.06 MB

english, 1990

Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy

Journal:

LaTour, Kathryn A., LaTour, Michael S., Brainerd, Charles

Année:

1993

Langue:

english

Fichier:

PDF, 319 KB

english, 1993

Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising

Journal:

Merchant, Altaf, LaTour, Kathryn, Ford, John B., LaTour, Michael S.

Année:

2014

Langue:

english

Fichier:

PDF, 413 KB

english, 2014

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising

Journal:

Ford, John B., LaTour, Michael S., Lundstrom, William J.

Année:

2013

Langue:

english

Fichier:

PDF, 321 KB

english, 2013

Contemporary women′s evaluation of female role portrayals in advertising

Journal:

Reichert, Tom, Latour, Michael S., Lambiase, Jacqueline J., Adkins, Mark

Année:

1991

Langue:

english

Fichier:

PDF, 566 KB

english, 1991

A Test of Media Literacy Effects and Sexual Objectification in Advertising

Journal:

Journal of Current Issues & Research in Advertising

Année:

2007

Langue:

english

Fichier:

PDF, 1.11 MB

english, 2007

Positive Mood and Susceptibility to False Advertising

LaTour, Kathryn A., LaTour, Michael S.

Journal:

Latour, Michael S., Henthorne, Tony L.

Année:

2009

Langue:

english

Fichier:

PDF, 175 KB

english, 2009

Ethical Judgments of Sexual Appeals in Print Advertising

Journal:

Kathryn A. Braun-LaTour, Michael S. LaTour, Jacqueline E. Pickrell and Elizabeth F. Loftus

Année:

1994

Langue:

english

Fichier:

PDF, 1.41 MB

english, 1994

How and When Advertising Can Influence Memory for Consumer Experience

Journal:

Année:

2004

Langue:

english

Fichier:

PDF, 3.57 MB

english, 2004

Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria, Bui, My, Krishen, Anjala, Homer, Pamela Miles, LaTour, Michael S.

Journal:

Merchant, Altaf, LaTour, Kathryn A., Ford, John B., LaTour, Michael S.

Année:

2017

Langue:

english

Fichier:

PDF, 710 KB

english, 2017

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

Journal:

Psychology and Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 1.46 MB

english, 2018

The Impact of Supertasters On Taste Test and Marketing Outcomes

Latour, Kathryn A., Latour, Michael S., Wansink, Brian

Journal:

Stanley C. Gardiner, Joe B. Hanna, Michael S. LaTour

Année:

2018

Langue:

english

Fichier:

PDF, 567 KB

english, 2018

ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager

Journal:

Industrial Marketing Management

Année:

2002

Langue:

english

Fichier:

PDF, 478 KB

english, 2002

The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?

Suzeanne Benet, Robert E. Pitts, Michael LaTour

Journal:

Latour, Michael S., Rotfeld, Herbert J.

Année:

1993

Langue:

english

Fichier:

PDF, 1.39 MB

english, 1993

There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

Journal:

Potter, Robert F., LaTour, Michael S., Braun-LaTour, Kathryn A., Reichert, Tom

Année:

1997

Langue:

english

Fichier:

PDF, 2.11 MB

english, 1997

The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal

Journal:

LaTour, Michael S., Zahra, Shaker A.

Année:

2006

Langue:

english

Fichier:

PDF, 193 KB

english, 2006

Fear Appeals as Advertising Strategy: Should They Be Used?

Journal:

Ford, John B., Latour, Michael S.

Année:

1989

Langue:

english

Fichier:

PDF, 399 KB

english, 1989

Contemporary Female Perspectives of Female Role Portrayals in Advertising

Journal:

Journal of Current Issues & Research in Advertising

Année:

1996

Langue:

english

Fichier:

PDF, 1.17 MB

english, 1996

Ethics in Advertising || Ethical Judgments of Sexual Appeals in Print Advertising

Michael S. LaTour and Tony L. Henthorne

Journal:

Ford, John B., Latour, Michael S., Middleton, Courtney

Année:

1994

Langue:

english

Fichier:

PDF, 1.14 MB

english, 1994

Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”?

Journal:

Journal of Current Issues & Research in Advertising

Année:

1999

Langue:

english

Fichier:

PDF, 1.05 MB

english, 1999

Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives

Shankarmahesh, Mahesh N., Ford, John B., LaTour, Michael S.

Journal:

International Marketing Review

Année:

2004

Langue:

english

Fichier:

PDF, 318 KB

english, 2004

The Naked Truth

Reichert, Tom, LaTour, Michael S., Ford, John B.

Journal:

Robin L. Snipes, Sharon L. Oswald, Michael LaTour, Achilles A. Armenakis

Année:

2011

Langue:

english

Fichier:

PDF, 1.34 MB

english, 2011

Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

Michael S. LaTour

Journal:

Psychology and Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 869 KB

english, 1990

The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis

Journal:

Journal of Business Research

Année:

2005

Langue:

english

Fichier:

PDF, 316 KB

english, 2005

ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY

Braun-LaTour, Kathryn A., LaTour, Michael S.

Journal:

Braun-LaTour, Kathryn A., LaTour, Michael S.

Année:

2004

Langue:

english

Fichier:

PDF, 216 KB

english, 2004

TRANSFORMING CONSUMER EXPERIENCE: When Timing Matters

Journal:

Robert F. Potter, Michael S. LaTour, Kathryn A. Braun-LaTour and Tom Reichert

Année:

2005

Langue:

english

Fichier:

PDF, 128 KB

english, 2005

The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal

Journal:

Kathryn A. Braun-LaTour and Michael S. LaTour

Année:

2006

Langue:

english

Fichier:

PDF, 2.32 MB

english, 2006

Transforming Consumer Experience: When Timing Matters

Journal:

Kathryn A. Braun-LaTour and Michael S. LaTour

Année:

2005

Langue:

english

Fichier:

PDF, 2.56 MB

english, 2005

Assessing the Long-Term Impact of a Consistent Advertising Campaign on Consumer Memory

Journal:

Tony L. Henthorne, Michael S. LaTour and Rajan Nataraajan

Année:

2004

Langue:

english

Fichier:

PDF, 2.56 MB

english, 2004

Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response

Journal:

Bui, My, Krishen, Anjala S., LaTour, Michael S.

Année:

1993

Langue:

english

Fichier:

PDF, 1.93 MB

english, 1993

When Kiosk Retailing Intimidates Shoppers

Journal:

Tony L. Henthorne, Michael S. LaTour

Année:

2012

Langue:

english

Fichier:

PDF, 709 KB

english, 2012

A model to explore the ethics of erotic stimuli in print advertising

Journal:

Robin L. Snipes, Michael S. LaTour, Sara J. Bliss

Année:

1995

Langue:

english

Fichier:

PDF, 930 KB

english, 1995

A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

Journal:

John B. Ford, Michael S. LaTour, Tony L. Henthorne

Année:

1999

Langue:

english

Fichier:

PDF, 112 KB

english, 1999

Perception of marital roles in purchase decision processes: A cross-cultural study

Journal:

Journal of the Academy of Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 1.13 MB

english, 1995

Coke is It: How stories in childhood memories illuminate an icon

Kathryn LaTour, Michael S. LaTour, George M. Zinkhan

Journal:

Journal of Business Research

Année:

2010

Langue:

english

Fichier:

PDF, 393 KB

english, 2010

A Model of the Effects of Self-Efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

Robin L. Snipes, Michael S. LaTour and Sara J. Bliss

Journal:

Braun-LaTour, Kathryn A, LaTour, Michael S, Zinkhan, George M

Année:

1999

Langue:

english

Fichier:

PDF, 1.94 MB

english, 1999

Using Childhood Memories to Gain Insight into Brand Meaning

Journal:

Journal of Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 164 KB

english, 2007

Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response

Henthorne, Tony L., Latour, Michael S., Nataraajan, Rajan

Journal:

Kathryn A. Braun-LaTour, Michael S. LaTour and George M. Zinkhan

Année:

1993

Langue:

english

Fichier:

PDF, 1.82 MB

english, 1993

Using Childhood Memories to Gain Insight into Brand Meaning

Journal:

Journal of Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 2.90 MB

english, 2007

FEMALE NUDITY IN ADVERTISEMENTS, AROUSAL AND RESPONSE: A PARSIMONIOUS EXTENSION

LATOUR, MICHAEL S., HENTHORNE, TONY L.

Journal:

Psychological Reports

Année:

1994

Langue:

english

Fichier:

PDF, 290 KB

english, 1994

FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?

LaTour, Michael S., Zahra, Shaker A.

Journal:

Journal of Services Marketing

Année:

1988

Langue:

english

Fichier:

PDF, 437 KB

english, 1988

Cultural Anchoring in the Service Sector

LaTour, Michael S., Roberts, Scott D.

Journal:

Journal of Services Marketing

Année:

1992

Langue:

english

Fichier:

PDF, 400 KB

english, 1992

Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996

Henthorne, Tony L., Latour, Michael S., Loraas, Tina

Journal:

LaTour, Michael S., Roberts, Scott D.

Année:

1998

Langue:

english

Fichier:

PDF, 1.35 MB

english, 1998

Cultural Anchoring and Product Diffusion

Journal:

International Marketing Review

Année:

1992

Langue:

english

Fichier:

PDF, 335 KB

english, 1992

An examination of the cross‐cultural female response to offensive sex role portrayals in advertising

Ford, John B., LaTour, Michael S., Honeycutt, Earl D., Jr,

Journal:

Année:

1997

Langue:

english

Fichier:

PDF, 114 KB

english, 1997

There Are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

Michael S. LaTour and Herbert J. Rotfeld

Journal:

John Tsalikis, Oscar W. DeShields, Jr. and Michael S. LaTour

Année:

1997

Langue:

english

Fichier:

PDF, 2.60 MB

english, 1997

The Role of Accent on the Credibility and Effectiveness of the Salesperson

Journal:

Journal of Personal Selling and Sales Management

Année:

1991

Langue:

english

Fichier:

PDF, 1.41 MB

english, 1991

This Event is Me!

Close, Angeline G., Krishen, Anjala S., Latour, Michael S.

Journal: